Baume & Mercier

About Baume & Mercier

Founded in 1830 in the heart of Swiss Jura, Baume & Mercier enjoys global recognition for its exceptional timepieces. From workshops in Swiss Jura to its Geneva headquarters, the brand offers finely crafted watches that balance artistic design with innovative watchmaking. The legacy of founders William Baume & Paul Mercier lives on, blending classicism with creativity, tradition with modernity, and elegance with character, evident in collections like Riviera, Clifton, Classima, Hampton, and Baume.

Heritage

In the 1950s and 60s, Baume & Mercier, symbolized by the Greek letter Phi in its logo, laid the foundation for the traditional round watch archetype. Launching various chronographs with features like moon phase or triple date displays, the brand achieved equilibrium in design. The 1970s witnessed creative breakthroughs with unique timepieces like Galaxie and Stardust, earning international awards. In 1973, Baume & Mercier introduced the Riviera, one of the earliest steel sports watches. Joining the Vendôme group, now Richemont, in 1988, the brand introduced flagship lines that defined its identity.