Meet the La Mine d'Or team: a group of kind and energetic people here to serve you. Our Sales Associates are mentored, educated, and are continually learning about the fascinating world of gemstones, fine jewellery, and fine watchmaking. An important requirement for all our Sales Associates is to achieve the Accredited Jewellery Professional (AJP) designation from the Gemological Institute of America (GIA). We are trained experts in our field and we are ready to assist you with personalized service for all your fine jewellery and watch needs.
La Mine d'Or began in 1979 with our company founder, Paul Cormier, selling jewellery and gold from his suitcase. Paul was a larger-than-life character with a charismatic personality who was appreciated by the community he served. After two years, Paul opened the first La Mine d'Or store. His vision of dedication to the local community and superior customer service laid the foundation for the business. The same viewpoint exists today. Our company name, La Mine d’Or, has roots in our founder’s proud Acadian heritage.
After opening our first retail location in 1981, La Mine d'Or expanded across New Brunswick, Nova Scotia, and Prince Edward Island. From that date forward, La Mine d'Or Jewellers was synonymous with excellent jewellery collections and customer service. In the early 2000s, the company moved into a single expansive location in Downtown Moncton. This store is now the flagship store of La Mine d'Or.
Our Heritage Building
La Mine d'Or operates within the walls of a century-old Victorian style heritage building, circa 1890. You will easily find us at 41 Botsford Street, a convenient location at the center of downtown Moncton adjacent to Moncton City Hall. Originally constructed as a house, it was tranformed into a commercial space in the late '90s. We moved to the landmark in the 2000s and has since remained a company owned property. La Mine d'Or stands as a symbol of luxury and superior customer service in the city. This special property has helped us to offer our guests a unique retail experience by blending history, charm, and coziness with a top notch customer service experience.
Our Trusted Partners
We are honoured to work with some industry-leading brands, including Rolex, Pomellato, FOPE, Montblanc, Baume & Mercier, Mikimoto, De Beers Forevermark and more. These partnerships ensure a collections of high quality products, reflecting our commitment to excellence. We are dedicated to offer one of the most inclusive selections of fine jewellery and fine watches in Atlantic Canada.
"Our jewellery speaks when words fail."
41 Botsford Street
Discover our unique and curated selection of fine jewellery and luxury timepieces at our 41 Botsford Street Moncton store. The La Mine d'Or flagship store is located in a heritage building at the heart of downtown Moncton. Our associates will be more than happy to help you find the perfect piece of jewellery for your celebration.