Citizen is a pioneer in watchmaking and innovative technology, founded in 1918 on the principle of creating watches for all citizens of the world. For over 100 years, Citizen have stayed true to this mission, promoting excellence and creativity with a deep-rooted respect for craftsmanship. As a true manufacture d'horlogerie, Citizen have a comprehensive and vertically integrated manufacturing process that extends from creating a watchâ€™s individual components to its final assembly.
As an official retailer, La Mine d'Or offers the best collection of Citizen watches featuring revolutionary concept, fast synchronization, atomic timekeeping and space-age materials.
CITIZEN has always promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a â€œcitizenâ€ of the world, CITIZEN bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. CITIZEN take that mission seriously and steadfastly welcome what the future may bring.
As a true manufacturer dâ€™horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watchâ€™s final assembly. Itâ€™s an artisanâ€™s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience the unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, â€œThe Fusion of Technology and Beauty,â€ remains a constant motivation for the company to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.