Since 1830, Baume & Mercier has been creating timepieces that combine beauty and pertinent creativity with the excellence, constancy and reliability of Swiss watchmaking. The brand is distinguished by the artistic sensibility that was passed down from Paul Mercier, and since its beginnings it has demonstrated its pioneering spirit in the “Art of Shapes.” Its savoir-faire in design boldly explores the lines and contours of innovative watch cases and unhesitatingly challenges contemporary conventions, showcasing its artistry with understated elegance. Baume & Mercier’s expression is modern yet not ostentatious, consolidated by both chic minimalism that never goes out of style and a high level of quality, to deliver durability in every sense of the term. These discreetly luxurious timepieces make loyal companions for any watch lover and on any occasion. They are always there for life’s little highlights. In keeping with its status as a celebratory symbol, a Baume & Mercier makes the quintessential first mechanical Swiss-made watch experience. Much more than a watchmaker, Baume & Mercier reflects a state of mind: an elegant yet casual allure that focuses on natural refinement, fine materials, excellent craftsmanship, and comfort.
That watchmaking vision inherited from the Baume family, which has endured for nearly 200 years, shines through the dashing Riviera collection. The brand defied the watchmaking codes of the times when, in 1973, it revealed an unprecedented case with a dodecagonal bezel topped with a flat-linked metal strap. It got noticed and became an object of desire, and here it is, fifty years later, still just as creative. As it explores a spectrum of colors and a variety of features, this iconic timepiece shows its resemblance to the Riviera, the sea resort that gave rise to it: that special style, inimitable atmosphere, contrast, emotion...
Each of the new Riviera models evokes one of the many facets of the Riviera, from its natural features to its delightful dolce vita. The minimalist lines of the ultra-modern villas that dot the shoreline, the tides that set the pace on the coast and challenge the water sports enthusiasts who harness the waves, and the seaboard’s unique blend of natural beauty and modern sophistication.
The mountains that overlook the Mediterranean offer a breathtaking panorama, while the shimmering waters call out for a refreshing dip.
At sunset, the Riviera comes to life, scintillating with the glamor, cocktail parties, and gala festivities that began in the golden years of the ’60s and ’70s when the jet set dropped anchor here to merrily cultivate the art of combining opulence and extravagance with carefree insouciance.
As the hours go by, the lights go down. The night takes on its most dazzling jewels. The bright moon and spectacularly starry sky appear to cast a magic spell throughout the region. During this time of peace and serenity, time appears to stand still and the worries of the world seem to fade.
This land of contrasts and of paradisaical natural beauty is the idyllic showcase for architectural design. Whether it is adventure or romanticism, whether artistic or gourmet inspiration, the Riviera offers up what each individual seeks.
From the coast to the open water, Baume & Mercier invites you to an unforgettable escapade at the heart of the Riviera through some of the new pieces in its Collection.
The RIVIERA M0A10769 model: The RIVIERA ACIER-TITANE symbolizes stone and pays tribute to color and texture
As the sun warms the peaks of the Riviera with its glow, a sturdy timepiece equipped with a steel case and a titanium bezel comes into view. It reflects the mineral solidity of the region, built on a stone that imparts subtly nuanced hues even as the blue dial reflects the depth of the sea. The dial echoes the legendary azure blue of this location, taking on its characteristics through the expertise of the watchmaker who designed it after spending years perfecting the art of combining form and function. The piece appears to have been created specifically for this precise moment, this special place. At nightfall, as it gracefully and lightheartedly keeps the passing time, it embodies the fleeting moments that make life so precious.
This version of the Riviera features a dodecagonal case with a diameter of 42 mm and a thickness of 10.6 mm. Its exquisite craftsmanship intensifies its luminosity, showcasing its graphic color contrasts and precise time indications. In this bicolor version – a recent addition to the collection –, the Riviera subtly combines titanium with gray PVD, asserting a proud appearance. This use of steel guarantees that the piece is lightweight, durable, and resistant, particularly with regard to corrosion. The case of this new timepiece is crafted in sandblasted steel with a blue PVD treatment. It is protected by a scratch-resistant sapphire crystal treated on both sides with an anti-glare coating. The sandblasted titanium bezel with a gray PVD treatment is fastened with four steel screws in sandblasted ADLC-coated steel. A gold-tone PVD steel ring links the bezel with the caseband. The dodecagonal case back is crafted in sandblasted ADLC-coated steel and topped with a sapphire crystal. It is fastened with four screws and may be engraved. The free octagonal crown is also made of sandblasted ADLC-coated steel. The embossed gold-tone Phi logo glows in its center.
Moving to the smoky blue sapphire dial, the emblematic transparent Riviera wave decor comes into view. Roman numerals and riveted gold-tone indexes – coated with white Superluminova emanating a blue luminescence – stand out from it, surrounding faceted gold-tone hour and minute hands that are also coated with white Superluminova to appear blue in the dark. The seconds hand is gold-tone. The date appears in a large aperture at 3 o’clock.
Equipped with a self-winding Baumatic manufacture movement, the Riviera Acier-Titane offers a remarkable precision, a five-day power reserve (120 hours), and protection against daily magnetic fields. A six-year warranty extension compliments the standard two-year international warranty, bringing an eight-year guarantee to anyone registering on the Baume & Mercier website: www.baume-et-mercier.com. With an oscillation of 4 Hz (28,800 vph), the watch is water-resistant to 10 ATM (approximately 100m). The exquisite refinement of the finishes includes circular-grained bridges, a sand-blasted and snailed baseplate, an openworked oscillating weight adorned with snailed and “Côtes de Genève" designs, and a unique Baume & Mercier engraving.
The built-in blue rubber strap features a canvas pattern. The strap may be changed without the use of tools thanks to a robust, reliable mechanism. Its triple folding buckle is crafted in sandblasted ADLC-coated steel, and it features security push-pieces and an easy adjustment feature.
The RIVIERA M0A10765 model: The RIVIERA DIAMANTS sparkles with the splendor of nights on the French Riviera
The night has slowly begun to cloak the Riviera with its enchanting, scintillating veil, setting the scene for festive galas and cocktails. A diamond-studded watch keeps the pace with this thrilling time. It reflects the splendor of the precious stones that sparkle in the famous high-society parties of the region; the magnetism of the timeless chic that the brand’s designers demonstrate with verve and that the artistic craftsmen shape with patience and care. The same captivation with luxury and elegance spreads from one celebration to the next. The woman who wears this precious timepiece is electric with emotion, filled with the beauty of creation and life, wild for this eternal Riviera.
The Riviera Diamants has a fascinatingly precious silhouette with 33 mm of diameter and 9.5 mm of thickness. It flatters the polished satin-finished stainless steel case which is protected by a scratch-resistant sapphire crystal treated with an anti-glare coating on both sides. Its polished and sun-satin stainless steel bezel is set with 44 brilliant-cut diamonds (Top Wesselton, VS quality, 0.47 carats) and fastened by four polished stainless steel screws. The solid dodecagonal case back may be engraved. The free octagonal crown is embossed with a Phi logo.
This refinement extends to the sun-satin lacquered midnight blue dial with a transparent wave transfer decoration, enhanced by a midnight blue inner line which lends depth to its appearance. The hours tick by on Roman numerals and rhodium-plated riveted indexes which are coated with white Superluminova that glows blue in the darkness. The faceted rhodium-plated hour and minute hands are also coated with white Superluminova offering a blue glow. An aperture clearly displays the date at 3 o’clock.
The timepiece is driven by a quartz movement with a ten-year autonomy. It is water-resistant to 5 ATM (approximately 50 m).
The built-in strap features three rows of polished satin-finished stainless steel links. It is interchangeable without the need for tools thanks to a very robust, reliable mechanism. The triple folding clasp with security push-pieces is also crafted in stainless steel.
The RIVIERA M0A10787 model: The RIVIERA GOLD, the quintessence of chic
Just as the sun sets over the Riviera, a timepiece featuring a 750/1000 rose gold case comes to life. The quintessence of chic, this watch asserts all the beauty and opulence of the region’s carefree lifestyle. Gold radiates through the fading light, as the saturated daytime colors of the villas on the horizon dissolve into ethereal nighttime glimmers. In one of the more exclusive spots, hidden from view like a well-kept secret where music and laughter herald the evening, resonating in a playful atmosphere, someone – perhaps a woman, perhaps a man – is proudly wearing this watch. The fine materials of the Riviera Gold make it a symbol of success and a taste for everything that is beautiful and precious. Comparable to the durable heritage of the Riviera, it carries forth the timeless appeal of artistic craftsmanship that turns time into an eternal gem.
The Riviera Gold features a satin-polished rose gold (750/1000) dodecagonal case topped with a scratch-resistant sapphire crystal treated on both sides with an anti-glare coating. Its proportions show the perfect balance that Baume & Mercier always seeks: 39 mm in diameter and 9.6 mm in thickness. The sophistication of the polished and sun-satin rose gold (750/1000) bezel – fastened with four rose gold (750/1000) screws – extends to its free octagonal crown, also crafted in rose gold (750/1000) and adorned with the embossed black-lined brand emblem, the Phi logo. The dodecagonal case back, protected by a sapphire crystal, is also fastened with four screws and may be engraved.
In this gold jewel-box, the smoked gray sapphire dial stands out with its transparent wave decoration. Roman numerals and riveted gold-tone indexes surround it with the blue glow of their white Superluminova coating, echoing the day-to-night radiance of the faceted gold-tone hour and minute hands. The date appears in a wide aperture at 3 o’clock.
The Riviera Gold beats to the rhythm of a finely crafted self-winding Baumatic manufacture movement which excels in precision, a five-day power reserve (120 hours), and protection against everyday magnetic fields. The mechanism’s initial two-year warranty is extended by six years, offering an eight-year guarantee to anyone registering on the Baume & Mercier website: www.baume-et-mercier.com. With an oscillation of 4 Hz (28,800 vph), the watch is water-resistant to 5 ATM (approximately 50m). The movement reveals circular-grained bridges, a sand-blasted and snailed baseplate, an openworked weight adorned with snailed and “Côtes de Genève" designs, and a unique Baume & Mercier engraving.
The black alligator strap, with all-square scales, is interchangeable thanks to a robust, reliable mechanism that makes it possible to remove and replace it without the need for tools. Tone-on-tone overstitching adorns the top while beige stitching appears underneath. It fastens with a rose gold (750/1000) pin buckle.
Baume & Mercier at La Mine d'Or Jewellers
The Riviera collection is a masterful blend of artistry, innovation, and Swiss watchmaking excellence. For those seeking a timepiece that embodies the Riviera's spirit and sophistication, La Mine d'Or Jewellers is the exclusive destination in Atlantic Canada. With locations in Halifax, NS, and Moncton, NB, La Mine d'Or Jewellers offers a unique opportunity to experience the Riviera collection up close and personal. Visit to discover the perfect timepiece that reflects your style and appreciation for the art of watchmaking.
