De Beers Forevermark Black Label Guide

Are you looking for Maximum Sparkle when you shop for diamonds?

De Beers Forevermark is a diamond jewellery brand by the De Beers Group, which has over 130 years of diamond expertise. De Beers Forevermark diamonds are the world's most carefully selected diamonds. Every diamond is inscibed with a promise that it is beautiful, rare and responsibly sourced. La Mine d'Or is a proud official retailer of the brand in Moncton, NB and Halifax, NS and the only retailer to carry De Beers Forevermark's prestigious Black Label Collection within Atlantic Canada. A deep history of excellence like De Beers chose retailers with a reputation of integrity and a history of client satisfaction such as La Mine d’Or.

Here’s a guide, broken down to simple terms why De Beers Forevermark diamonds deserve your attention.

The Force of Light

The brilliance of diamonds depends on how light travels through it. After spending ‘decades’ of studying what really makes a diamond sparkle, the secret is absolute symmetry – the vital ingredient in the Forevermark Black Label Collection.

Incomparable Sparkle

Using state-of-the-art technology, meticulous precision and years and years of expertise, their craftsmanship ensures every facet on the girdle, crown and pavilion is perfect. 

A new Standard of Diamond Cuts

With De Beers Forevermark’s dedication to excellence, fancy shapes such as oval, heart, cushion and square will exhibit the same perfect symmetry, fire, brilliance and scintillation which historically could only be found in round brilliants. All due to technological advancement and diamond expertise.

An Exhibition of Brilliance

Side by side, a De Beers Forevermark Black Label diamond will outshine any other diamond in an outstanding optical performance – the ultimate display of natural beauty.

You may wonder why La Mine d’Or sets such high standards for its selection of diamond rings, earring, pendants and bracelets. Why we have chosen to represent Forevermark Black Label and more notably, why have De Beers chosen us? Needless to say, we do it for you. No other retailer can offer you a better collection of the brightest, most fascinating diamonds in the world. Our experts are standing by and we have all the answers for your next major investment.